As you may have heard, Google announced on Tuesday, June 26th, its Beta version of Ad Planner. I first picked up on it in yesterday’s Wall Street Journal but only got “interested” after clicking through to and reading about it at the Ad Planner page at Google. Right now you can sign up and request to be part of the Beta version, although it appears that they’ll be testing it with a limited number of agencies and advertisers; my suspicion is that you’ve got to be somewhat of a major player, but we’ll see.

What looks cool about this is that you’ll be able to gather information on which web sites your prospects are visiting and incorporate this into your Google Adwords campaign. One of the limitations with the Content Network option within Adwords for almost all of our clients is that the conversion just isn’t there.

It may be with Ad Planner that you’ll be able to, with a little research, focus your Content Network option and have your ads appear on the web sites you know your prospects are visiting. If this is the case, good move by Google.

Of course, that means more revenue for them. But who cares if by using this tool you can convert Content Network click throughs to more customers or clients for you.Technorati Tags: , , , , ,