In case you haven’t heard, Google has updated their Keyword Tool and now shows approximate search volume for keywords.  Here’s their exact quote, “This column shows the approximate number of search queries matching your keywords that were performed on Google and the search network in the previous calendar month. This number is specific to your targeted country and language as well as your selection from the Match Type drop-down menu.”

You’ll want to spend a little time with this new development from Google, but they seem to have opened up a little more information to their internal data.

This appears to have implications for more than just ppc advertising; if you’re theming your web site, you’ll be able to get a perspective from Google on related keywords.  All this might help with your SEO efforts.

This is just one more “tool” now available to you in your keyword research toolbox.

Go for it.