How Do We Do "Online Business
Advising" And More Importantly, What's
It Mean To You?

Dozens of our clients will tell you the same thing; our process of working with clients like you is much more than just online or internet marketing. We are truly online business advisors. And that's because we know that the Internet is just another channel, just another way for you to reach prospects and customers or clients.

Our processes and thinking integrate your online presence into your business, into your entire sales process, all encompassed by the simple, yet essential "Three Get 'Em's".

#1. Get 'Em To Do Something

Before you think about driving traffic to your web site, it must be created – or revised – with one purpose: to get your visitors to take action.

The marketing oriented web site we either create (we will coordinate your web site creation with our trusted team of outside experts), revise (when you have an existing site and you want us to implement the changes), or recommend changes to (when you have an existing site and a team you're already working with) have several components in common:

A clear sales message that relates specifically to your target audience

Simple, clean design that doesn't confuse or overwhelm your visitor

Page structure using tested, proven placement of components
      for maximum impact

A mechanism for converting your visitors to prospects you can contact

A measurement system for tracking the performance of your web site

Additionally, if you're involved in e-commerce, where you are conducting transactions on line, you need an order processing and fulfillment system that:
 

Makes it easy for your customer to order

Offers a seamless process so you don't lose customers through
      the process

Follows up with your customers to encourage them to order again

A mechanism for converting your visitors to prospects you can contact

A measurement system for tracking the performance of your web site

Whether you have an existing website or need one that works, you want a positive return on your investment.

How does your existing site measure up?

What do you need to do to get a new web site?

It all starts with your completing a Web Site Audit; we'll review things and tell you what we think.

#2. Get 'Em To Come

Once you have a well designed marketing oriented web site, you need targeted visitors, people that are in your target market.

Over the past several years, we've developed a very specific methodology to do just that. And, as the Internet changes, and new technologies and tactics are developed, the list below will change.

The step-by-step process includes:

Pay-per-click search engines

Organic (or natural) search engines

Inbound Linking Program

Blogs

Online Press Releases

Articles – Online and Offline

Social Networks

Affiliate Programs and Joint Ventures

Think of the above list as tools in your traffic generation tool belt. Over time, new tools become more effective, but you still need a disciplined approach in using your tools.

If you're like most of our clients, you won't use all nine steps. We've found that your targeted traffic normally reaches your goals well before we've moved through all the steps. And in some cases, a particular step won't be appropriate for the target market you may be trying to reach.

And it's all tied into the metrics, the numbers. Our philosophy is this: if you invest $1 into any kind of on line media, what's your return? How much do you get back for what you give?

Which is why installing and using the measurement systems noted in #1 are so important. This takes a lot of discipline, but your on line investment should be looked at just like you look at any business investment. What do you get back for what you put in?

If you have an existing web site, we'll conduct a Web Site Traffic Audit. We'll let you know in what areas we believe you can improve and what it will take to get there.

Click here now to request your Web Site Traffic Audit.

#3. Get 'Em To Come Back

Once you have your prospect's name and email address (which you accomplished #1 above), you have the opportunity to begin an important dialog.

With a systematic contact schedule, primarily using email autoresponders but regular mail as appropriate, you can build a relationship and credibility with your prospect. By providing relevant content over time, you will create trust and rapport. That will make it easier to then offer various products and services to your prospects, turning them into loyal customers.

After your prospect buys, you need to continue the dialog. This is where your initial cost of the sale can be leveraged many times over as you offer more products and services to your existing customers. Think Lifetime Value of a Customer.

Because getting them to come back is so crucial to your on line success, we will give you a Email Follow-up Audit. Included will be our recommendations on improvements you can make.

Now that you know what we do, click here to find out how we do it.