Start With "Get 'Em To Do Something"
Internet Marketing Books
Mastering Online Marketing
My friend, Mitch Meyerson, just published this book (early 2008); it will give you a good overview of what you need to focus on.
Success Secrets of the Online Marketing Superstars
Again, edited by Mitch Meyerson, although written several years ago, the breadth and depth of information will “get your thinking right.” Most of the information is still up-to-date.
Web Site Measurement
Google Analytics
This is free; unless you're into heavy duty E-Commerce, this will tell you just about everything you need to know about your site’s performance. And don’t forget to set up the Goals.
Web Site Design
123WysiWyg
If you want to design your own web site, this is an easy-to-use tool. I don’t do web site design per se, but when I want to quickly create a conceptual landing page, this is what I use. If you’re non-technical, you’ll love it.
Domain Name Registration and Hosting
Go Daddy
You've seen their Super Bowl ads; they really are that good. Go Daddy offers all types of packages for hosting; their domain name registration service is great
Ecommerce
1ShoppingCart
1ShoppingCart.com is the most complete ecommerce system available. From an easy to setup shopping cart to managing autoresponders and affiliate programs, 1ShoppingCart.com will take care of all of your online needs.
You can use part or all of the program...plus it offers a "can't lose" trial.
Compare the price and all the features it offers to other separate programs. You'll save a ton of money...plus you can test drive it for 30 days.
Sequential Autoresponders
Aweber
We've been using the AWeber System for well over eight years; it has saved us a tremendous amount of time because our follow up messages to prospective clients are automated...plus we include links back to pages on our website that a prospective client might find interesting and helpful.
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